Let's do some serious good.
Get the globally leading donor needs & motivations insight.
DonorDrivers® - And the Four Faces of Giving
Easy. Practical. Affordable.
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Empower your teams and partners with your donor's unique deep-seated needs and motivations.
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Improve your messaging and personalised donor experience.
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Find new communication ideas
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Identify product and CVP opportunities.
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Understand your brand's position in the donor's mind.
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Enrich your segmentation or build a new, needs-based one.
It's your view of the market from the donor's perspective.
27 globally validated donor motivations.
Discover which ones drive giving to you.
Experience how your teams instantly fulfil them better.
22 years global research. 3,000+ groups and interviews. 1m+ surveys.
Robust and inspiring insight that helps achieve real results.
+108
campaign ROI
+53%
digital regular giving conversion
+6x
social media engagement
+31%
EDM conversion
2.5x
Marketing effectiveness
Quick start:
The hands-on training workshop
Two-hour foundational DonorDrivers & Needs Training workshop
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Applies to individual to major donors, grants, specific channels.
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Customised to your needs and participant work.
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Immediate solutions to implement improvements.
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Agency partners welcome.
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No participant limit.
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Online, offline.
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Great team-building and motivational exercise.
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Extension for every function available.
"This is great. I can write to that."
Copywriter, World Vision Canada.
US$ 2,500 E 2,500 BP 2,000 A$ 3,500
Book your custom demo with our lead psychologist now.
Understand DonorDrivers.
Experience the change.
Know and fulfill your donor's needs better - for mutual benefit.
20-year calibrated survey.
Industry-leading driver analysis reveals what really matters.
Visual map of the hotspots that create most value.
"The analysis showed us a new opportunities we hadn't explored and the teams were able to improve their results significantly"
Ben Holgate, Head of Brand and Fundraising, Plan and MS. FIA Fellow and client for over 20 years.
Full quantitative study prospects and supporters with 2-hour action workshop.
US$ 7,500 E 7,500 BP 5,500 A$ 12,000
Optional post Driver Analysis Qualitative Key Driver Deep Dive
US$ 12,000 E 12,000 BP 8,000 A$ 16,000
Action powerfully.
Developed by a team of creatives, strategists, psychologists and data scientists. Precise, practical, effective - fun.
Successful in brand strategy, experience design, campaigns, donor service, media & communications, social media, product and value propositions, individual giving, grants, major donor, channels (like church and F2F).
Progressively more and valuable
It's your enduring knowledge platform that keeps on giving:
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Become more effective in fulfilling your supporter's needs and motivations over time
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Track shifts over time
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Track your fulfilment increases
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Explore segment/persona differences
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See how the drivers change during your supporter's journey
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See how the drivers differ by products
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Develop new products and value propositions
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Understand what differentiates you
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Know what experience supporters want at which stage
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Integrate with your systems & link into AI
2024
2025