Let's do some serious good.
DonorDrivers® - And the Four Faces of Giving
The global standard on donor motivations.
Let's create more value for our donors.
20 years, 40 countries, over 1,000 psychological in-depth interviews and groups, over 70,000 surveys, millions of dollars of value delivered. DonorDrivers’® success is the result of its unparalleled robustness and inspiring implementation.
Know why donors would love to give (more) to you - and act.
To increase your financial and non-financial support - DonorDrivers® shows you the deep-seated psychological needs and motivations of your audience and how to fulfill them better.
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Psychologically proven, we have 27 different giving needs. DonorDrivers® tells you what they are, which ones are most important to your audience and how you can fulfill them better.
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This understanding is applied to your brand positioning, segments/personas and all your marketing and fundraising communication - from individual giving to major gifts.
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Validated and refined over 20 years with NFPs in over 40 countries, DonorDrivers® has helped to substantially increase brand and marketing effectiveness with up to 250% improvements without additional investment.
Up-to-date
2020
2019
We see that the importance of the drivers is constantly shifting. Supporters' motivations to give shift with our societal contexts. Within your specific context we can show show how how your relevant drivers shift.
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With Covid, economic and political crises drivers have shifted for each brand and mission. Many organisations see that what worked before doesn't work as well now.
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DonorDrivers helps you fulfill your supporter's needs and keep your fundraising highly effective.
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Effective
By using DonorDrivers® our clients have achieved significant brand effectiveness and fundraising improvements.
Actionable
Clients consistently remark on how inspiring and intuitive DonorDrivers® is in strategy and implementation.
With your Training workshop and study, you get the expanded Playbook with additional practical examples and guidance on how you can fulfill your donors' driver better.
Agencies always welcome!
Affordable
DonorDrivers provides you with robust, ready-made tool to understand your donor motivations.
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2-hr Training & co-creation and inspiration workshop
Euro 2,000 A$ 4,000 US$ 2,000
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Quantitative DonorDrivers Analysis (prospects or supporters)
Analysis, recommendations, Co-creation action workshop
Euro 7,500 A$ 12,000 US$ 7,500
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8x in-depth interview 90 min to enrich your specific DonorDrivers including Analysis, Recommendations and further Action workshop.
We will accompany you afterwards in the implementation.
E 8,000 A$ 12,000 US$ 8,000
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Prices subject to change. + applicable taxes
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